Pantene Silky Moisture Whip
Head & Shoulders® Damage Rescue Collection
Olay® Smooth Finish Facial Hair Removal Duo
COVERGIRL + OLAY® Tone Rehab™ 2-in-1 Foundation
Gillette® Venus & Olay™ Razor
Charmin Ultra Strong®
Crest® and Oral-B® 3D White Collection
Duracell® Ultra Power™
Swiffer® WetJet® Extra Power Pads with the scrubbing power of Mr. Clean® Magic Eraser
Tide Vivid White + Bright™ Detergent and Boost™
Downy Infusions™ Honey Flower and Shimmer Unstopables
Celebrity Stylist and Fashion PioneerFollow @irmastyle
A trailblazing fashion stylist, Irma Martínez has helped high-profile stars look their best for more than 20 years. She’s an internationally renowned image-maker, a Hispanic icon, and an entrepreneur who’s thrilled to partner with Have You Tried This Yet? for a second year to share her tips to make life easier—and more glamorous.Explore With Her
We Asked; Irma Answered
I think it’s very important to have a skincare regime. Every night before I go to bed, I remove all of my make-up and use moisturizing cream and eye cream. The next day, I wake up, wash my face and use my day creams. And never forget, drink a lot of water.
I think it’s all about proportion and balance. The first thing I consider is the body type and achieving the most eye appealing figure. I help people discover themselves and project their inner selves through the language of fashion.
I’m from Cartagena, Colombia, so I like to visit my city once in a while. I also like going to different countries, particularly in Europe for inspiration.
I’ll never leave the house without wearing a little bit of lipstick to look put together. I’m totally hooked on the COVERGIRL Blast Flipstick™, a double-ended lipstick that has a creamy shade on one side and a shimmer shade on the other.
It all depends on the occasion. I have a good aesthetic sense so I try to combine practical with fashionable. I have pretty fixed ideas about what flatters me and what I won't even consider but sometimes it's good to be pushed out of your fashion comfort zone. I love vintage and edgy stuff at the same time, it's my trademark.
I like reading books. A novel or a biography would be nice but I also enjoy magazines, especially articles on new trends, fashion and style. I love trendspotting and now with the tablet, everytime and everywhere.
I prefer to dance than to sing. The artist in our house is my daughter, Andrea, who writes songs and has a beautiful voice.
I think it’s important to have healthy, young looking skin and unwanted facial hair prevents many women from feeling as feminine as they would like, impacting their quality of life and confidence. For a smooth finish, I would recommend using Olay® Facial Hair Removal Duo.
I am a fun-loving mother and wife; I am energized by challenges and problems.
I like to be very active and enjoy life.
I am a perfect mix of a cool personality and strong visionaire.
The abundance of grooming products available for men today can be overwhelming to say the least. My advice for men, including my husband, is to keep it simple and look presentable. Basic things like shaving during or after taking a hot shower can be part of a morning routine. I usually buy the Gillette® Fusion® ProGlide Styler™ Collection for my husband. It’s fast and easy to use.
Half full, definitely! Your perspective can change everything and I believe that optimism is something that you can cultivate.
I always like to try new things to see what’s out there. Because of the nature of my job, I’m always trying to find new solutions to my everyday tasks that will make my life easier. I have been a pioneer in my field and always am looking for the next big thing.
I like to cook for my family, especially a delicious Colombian dish that I know everyone will enjoy. We are really big on food and enjoy spending quality time together, talking about how our day went.
You want to look professional, of course. But sometimes people forget about their smile. Ideally clean your teeth before the interview so that your breath will smell fresh. Combine Crest® Pro-Health® Clinical Plaque Control Fresh Mint Toothpaste and Crest® Pro-Health™ Clinical Deep Clean Mint Rinse.
As much as possible, considering I have two teenagers, a husband and a full-time job. Fortunately, I have a great family that helps me keep the house clean and they are all great at taking care of their daily chores.
My idea of good entertainment is to be with my closest friends and family at home. I love to have time to relax, walk to the beach close to my house or watch a movie with my husband.
Have You Tried This Yet? is a great program to save on P&G’s innovative, high performing products for my family, my home and myself. As a busy mom and businesswoman, I can totally relate to the everyday rush and demands; this is why I am always looking for solutions and innovative products that facilitate my everyday routine.
Every kind of artist is different but I enjoy working with music artists the most because I can get a little more creative and be more edgy. I always try to have fun while creating a style, no matter what the occasion is. I enjoy mentoring new artists on their style and on the importance of creating a brand.
Overall, it’s about understanding who you are, and your lifestyle needs. Over the years, I've collected many styling tips from trendsetters and normal people and developed my own that I pass on to my clients regularly. For example, wearing accessories; they are an easy way to renew your wardrobe. Learning to combine colors can help maximize our wardrobe pieces or even a new haircut to refresh your look. Style is an adventure and you need to enjoy it to maximize the results.
Check my emails, just kidding! I usually have a very busy schedule, but before I start my day in the morning, I like to set an intent for the day. I tend to wake up with a strong visceral reaction that says, "¡Cuidado mundo! I’m here!” My daily intent can also be something like “be productive” or “enjoy the little things in life.”
See What She’s Trying
Ready. Set. GO! Prepare Your Self and Family On the Go
April 10, 2013
Now that spring is in full swing, so is my schedule! With client appointments, media events and family vacations, there is never a dull moment.
Spring is my favorite season of the year, and it’s also the one I most look forward to. Not only because of the exciting events and award shows celebrating the best in Latin entertainment, but it’s a special time for my family as well.
Every spring, my family and I take a trip to Colombia for a huge family reunion. I get to see mi familia, and my husband and I get to show our children where I grew up. Words cannot describe the feeling I get seeing our kids walk down the same streets and visit the same homes I did as child. I’m very proud of my roots, and I want them to embrace them and be proud too!
Whether I’m traveling for business or to create new family memories, I’ve learned that I always have to be prepared to hit the ground running once I land. Since I partnered with P&G’s Have You Tried This Yet?, I’m always locked and loaded with my favorite products that help me get through the day, even when I’m on the go. One product I always have in my carry-on luggage is Crest® 3D White™ Intensive Professional Effects Whitestrips. This bright idea whitens 25 times better than the leading whitening toothpaste* and only takes two hours. Perfect to use while in flight—especially when I know tons of family photos will be captured once we arrive!
Another product that helps a busy mom like me is COVERGIRL + Olay® Tone Rehab™ 2-in-1 Foundation. With just one pump, it instantly covers discoloration, lines and wrinkles. Being both a foundation and a serum saves me time in the morning and is small enough to carry around in my makeup bag—¡no hay nada mejor!
But I’m not the only one on the go! My husband, mi vida y amor, is always in the passenger seat and travels with me wherever I go. We run a business and a home together, and keeping up with both worlds requires a lot of sleep. That’s why he loves ZzzQuil™ **—especially on those long international flights! It’s non-habit forming and helps him sleep soundly so he can wake refreshed, beat jet lag and be ready for the hectic day ahead of us.
How do you prepare your self, family and home while you’re on the go?
Remember to check PGTryIt.com for the latest and greatest product tips and tricks from Vanessa Lachey and the Trend Trio for Have You Tried This Yet?.
* When toothpaste is used for 4 weeks
** Not for colds. Not for pain. Just for sleep. Read each label. Use as directed for occasional sleeplessness. Keep out of reach of children.
As a busy mom and business owner, I need products that I can rely on every time, especially when it comes to my family’s laundry. I love Tide Vivid White + Bright Detergent and Boost because it whitens whites and brightens colors, wash after wash!
For me, smooth, silky skin is the ultimate accessory. The Gillette Venus & Olay Razor not only leaves my legs silky smooth, but helps to lock in moisture.
See What She’s Trying
Spring Clean Your Way Through Your Seasonal Grind
March 15, 2013
After waiting patiently for months for the weather to warm up, it’s finally springtime! ¡Adios invierno!
Spring to me means brightly-colored fabrics, floral patterns and sky-high wedges. It’s also a great time to spring clean your wardrobe! Every March, I dive into spring cleaning mode and spend a day or two sifting through my closet and that of my husband and son. As I go through our closets, I determine which articles of clothing will be packed away for next winter and which we will donate. I always advise my clients to also perform this annual routine since it not only keeps them organized, but it can also help someone in need.
Before packing up my winter favorites or donating items to a local shelter, I like to give them a good wash. Thanks to my partnership with Have You Tried This Yet? from P&G, I’ve been introduced to Tide® Vivid White + Bright™ Detergent and Boost™. These high-performing products whiten my whites and brighten my colors, while preparing my wardrobe for next winter. There’s nothing better than unpacking clean clothes that you stowed away months ago as the seasons shift.
But my spring cleaning routine doesn’t end there! With my daughter coming home from college for spring break, I always make sure she arrives to a clean and warm home. To welcome her home, I leave little gifts on her bed and prepare her favorite home cooked meal: Carne Asada. ¡Que rico! I also like to stock my children’s bathrooms with products I know they’ll use and love, including Charmin Ultra Strong® toilet paper. This innovative product feels so soft, but works hard to clean.
Lastly, I always make sure to bring my spring cleaning “bug” to my studio! With clients constantly coming in and out, it’s important for me to keep my work space in order. That’s why I use the Swiffer® WetJet® Extra Power Pad with the scrubbing power of Mr. Clean® Magic Eraser. It powers through up to two times more dried-on dirt and grime with less effort*, while keeping my heavily trafficked studio clean and providing the perfect “clean slate” for my styling needs.
How are you preparing for your spring cleaning to-do’s?
Don’t forget to continue checking PGTryIt.com for more exclusive tips, videos and product solutions from myself, Vanessa Lachey and the Trend Trio.
Keeping my studio and home
clean are so important to me,
but sometimes I just don’t
have time to clean. I reach for
this cool tool from Swiffer® as
it powers through up to 2X
more dirt* and grime with less
effort than a mop and bucket.
* Dried on dirt
With always making sure my
clients look red-carpet ready, I
sometimes want to join in on the
fun of getting pampered. My first
step to getting my perfect look is
to make sure I remove any
unwanted facial hair. I love the
Olay® Smooth Finish Facial Hair
Removal Duo because it
eliminates unwanted facial
hair simply, smoothly and in
See What She’s Trying
February Brings in New Fashion Trends from the NYC runways and amor for El Día De Los Enamorados!
February 14, 2013
February is definitely one of my favorite, yet busiest, times of the year! As a stylist, it’s really important that I stay in the know of all things fashion, so come February I jet off to New York City to attend as many fashion shows as possible. Seeing all the ground-breaking designs and stand out trends, from bold colors to intricate patterns to meticulous stitch work, from so many world-renown and up-and-coming designers, really inspires me and invigorates my amor for fashion.
Yet, February isn’t just about fashion, it’s also a special time when I connect with my husband and remind him cuanto lo amo on Valentine’s Day. We usually start off the day with a family Valentine’s Day breakfast with the kids, and then end the day with a romantic dinner at a nearby restaurant, just the two of us. My husband and I actually walk to the restaurant because it makes us feel like we’re on a mini-vacation!
I also love helping all my clients put together their V-Day looks for their special dates with their loved ones. Although having just the right outfit, shoes, and accessories are important to feel your best, it’s also key to have just the right products to help you get ready for a night out on the town with your cherished partner. Luckily, with my partnership with Have You Tried This Yet?, I’ve been able to use and share all the great innovative P&G products that will help my clients, and you, get ready this February 14. Check out some tips below.
Visit PGTryIt.com often for more fun, easy, and creative ways to improve your everyday life including: savings opportunities, demo videos, product reviews, and exclusive advice from myself, Vanessa Lachey, and the Trend Trio.
¡Feliz Día de los Enamorados!
I travel with a lot of portable handheld electronics that help me style all my clients, from handheld sewing machines to flashlights. I wouldn’t know what to do if they stopped working mid-photo shoot, so I make sure to power up my electronics with Duracell Ultra Power. They’re reliable and guaranteed for 10 years in storage!
My work days on set for photo shoots can be as long as 18 hours! By the time, I get home I’m so cansada, but I also have to tend to my husband and kids. Every now and then when I need a good night’s rest I turn to ZzzQuil*, and I wake up refreshed! Because sleep is a beautiful thing!
* Not for Colds. Not for Pain. Just for Sleep. Read each label. Use as directed for occasional sleeplessness. Keep out of reach of children.
Bring Innovation and Bright Ideas Home This Holiday Season with P&G’s Have You Tried This Yet?
December 20, 2012
Decorations, feasts, family gatherings, and jingles can only mean one thing around this time… THE HOLIDAYS ARE HERE! Can you tell that this is my favorite month out of the year?
Holiday season is wonderful year in and year out, but it’s going to be more special this year since I have partnered with Have You Tried This Yet? — Where we will offer a ton of innovative solutions that will help you lessen your load!
As a busy mom and businesswoman, I can totally relate to the everyday rush and demand, which is why working efficiently with products I can trust is a priority every day. Preparing for the holidays is an event in itself; luckily, there are ways to make your holiday planning and organizing a lot more efficient.
Whether you decide to travel or stay home, we can all agree that we want to look good in front of our family and friends. Olay® Winter Retreat Body Wash starts off my day by moisturizing and keeping my skin silky smooth, which goes hand in hand with my Pantene® Aqua Light Collection, a must-have for your hair. Taking care of your hygiene should require innovative personal-care products; that’s why I’m stocking up on Oral-B® Pro-Health® Clinical Pro-Flex Manual Toothbrush and Oral-B® Glide Pro-Health® Clinical Protection Floss, a great combination to keep my children’s teeth pearly white! Y para los hombres… for those men wanting to fashion the beard, I suggest you master your style with Gillette® Fusion® ProGlide Styler™ Collection—my husband’s favorite. ¡Le encanta!
Having your relatives over? So am I! Family time at the Martínez residence requires a bucket list of must-have products. We all know abuela likes to housekeep, so this year we have stocked up on plenty of Bounty® so she can clean the mess with less! Holidays are fun but can also have you running around, and you also have to be prepared in case la suegra is over. To help fearless women everywhere confidently conquer their long days, I recommend the 48-hour odor protection of Secret® Outlast™ Protecting Powder.
Stay tuned to our portal PGTryIt.com for exclusive demo videos, product reviews, savings, and opportunities on my favorite products! Vanessa Lachey, the Trend Trio, and I will be with you to facilitate your life this holiday season, so make sure to check our site often to take advantage of all that the Have You Tried This Yet? program has to offer.
Have a wonderful holiday season my friends; ¡hasta luego!
IN THIS POST
Always® Radiant Infinity Pads™
I’m usually always on the run, so when it comes to feminine hygiene, I need to make sure that whatever I am using is very effective. Always Radiant Infinity Pads are perfect for me because they are also very soft, flexible, and breathable.
Pantene® Aqua Light Collection
I often have clients that ask me what they can do about their damaged or dry hair. After trying the Pantene Aqua Light Collection, I recommend it to all of my clients that need the conditioning without the weight.
Hola, I am style expert Irma Martínez
October 25, 2012
Considered one of the most influential people in the Hispanic community by Poder and People en Español magazines, Irma Martínez began her career as a fashion stylist more than 20 years ago, when the term stylist was not as mainstream as today, making her a pioneer in her field in the Hispanic market.
From that moment, Irma understood the importance that image plays in a person’s or brand’s ability to communicate, and began to work with high-profile talent in the entertainment industry, from singers to actors, as well as with top consumer and technology brands. Always looking to innovate, in 1996 she founded Trendy Inc., a company specializing in production services for the entertainment and lifestyle industries, including a state-of-the-art studio in Miami.
Irma is proud to join the Have You Tried This Yet? program for the second year and looks forward to sharing her solutions and tips on the best-performing products that make life easier and more convenient, both at home for her family and in her line of work as a stylist.
I love using Bounty, not only
to clean up the mess in the
kitchen, but also for my
dressing table after pouring all
of my make-up out. It delivers
durability and strength – no
matter the mess!
Febreze® Car™ Vent Clips
I’ve always been a huge Febreze fan so when I heard they had the new car vent clips, I had to try them. Febreze Car Vent Clips slowly release scent each day lasting up to 30 days. ¡Y que rico aroma! Plus they are very small and discreet.